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Where Social Technologies Have Been Used to Effect Societal Change

If you’ve turned on any form of news media in the last 6 weeks you’re more than aware of the unrest in Tunisia, Egypt, Libya, Oman and Yemen. And a few mild attempts in Saudi Arabia, Syria, Iraq and...

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Why Small Business Fails in Social Media

We were curious as to why small businesses fail in social media. More fail from their attempt than succeed. At least, that’s what our research showed. And there is one leading reason; fear of...

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What Not To Expect From Social Media in 2013

There are, as usual, many a pundit pontificating on the great things to come in the social media landscape of 2013. So we decided to be a bit more realistic…we are after all, analysts and researchers....

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The Rise of The Image In Online Conversation

You might say we’ve regressed to caveman era communications in some ways. After all, the first social media was the cavewall. That’s where we drew images to share with others where the best grub was...

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